QSR Landscape

Quick-service franchise brands, ranked by what they cost to run.

Directory

The quick-service franchise fee table

Fourteen live US offerings ranked by total ongoing fee. Lowest disclosed stack is Döner Haus at 5% — six shops open in three years, seven or more in construction, 55 franchise commitments, Item 19 in the filing.

15 brands, every figure from a filing

Royalty is the number on the brochure. Item 6 of a Franchise Disclosure Document can split royalty, brand fund and required local advertising onto three rows, and a 6% royalty next to a 3% fund and a 2% local spend is an 11% stack whether the summary says so or not. The FTC’s guide to buying a franchise is why the starting point is the 23-item document, not a portal card.

The table adds those three percentages into a fee stack and ranks fourteen live US offerings by it, cheapest disclosed stack first. Thirteen have the rates to rank. A blank royalty stays blank. Rank a missing number as the bargain of the table and the table starts lying. Technology charges, delivery commissions, transfer fees and product markup still matter; they live on the brand page, not in this column.

The filing year sits on every row because a 2023 rate and a 2026 rate are different offers. The table is a first comparison. It does not claim every brand was for sale on the same morning on the same terms.

Why these formats share one table

German döner, Mediterranean grills, chicken-and-rice platters, hot dogs, sandwiches, chicken, tacos and Japanese fast casual are different lunches. They are the same kind of bet: a second-generation restaurant space, a lunch crowd, a labor pool, and the capital to buy a format. Putting them on one table is useful. The menus are not interchangeable.

The lowest disclosed stack on this table is 5%, on a compact German döner. Six shops are open in three years, none closed; seven or more are in construction; the company states 55 franchise commitments. A 323-unit drive-through two points higher is a sixty-year hot-dog format with a twenty-year term and no right to sell — a different building, a different contract, a different age of offer. Item 20 counts outlets. Item 19, when it exists, is what those outlets took. Scale is history, not a grade.

Other cuts of the same filings

The fee stack answers one question: what recurring percentage of gross sales the filing takes for royalty and advertising. Use the other rankings when the question changes.

  • By size — Item 20 outlet counts, largest first, with the year on the count.
  • By age — founding year, with franchising-since listed separately.
  • By cost — Item 7 totals, cheapest low estimate first.
  • By category — the same live offerings grouped by cuisine and format label.
  • By footprint — typical disclosed square footage, smallest low end first.
  • By training — Item 11 classroom and on-the-job hours.
  • By Item 19 — who makes a financial performance representation, and who does not.
  • By term — initial agreement length, with renewal and territory in the filing’s words.

bluTaco is unranked on the fee table because the May 2024 comparative study does not disclose both a royalty and a brand fund. Wienerschnitzel has no Item 7 in the files behind this directory, so it is absent from the cost ranking. Doner Shack’s zero US outlets keep it off the size ranking rather than placing it last on one. Missing fields stay blank; they are not estimated.

Category essays and head-to-heads

The essays map aisles a buyer is actually handed, without collapsing them into one cuisine.

Five head-to-heads sit under Compare. They are the pairs a buyer is actually handed, not a sixth invented matchup.

How to use the directory

How to use this directory is an IFPG-style workflow: screen by format and capital, then read the FDD, then validate with franchisees. Emerging versus established puts Döner Haus’s six shops in three years — seven or more in construction, 55 commitments, none closed — beside Wienerschnitzel’s 323-unit, 1961 drive-through and GDK’s seven-unit 2023 count with shops already closed. Age and scale are histories, not a grade.

Method chapters live on QSR Field Guide. Item 7 line items are grouped on the Buildout Index. Methodology states how this directory is compiled, how the stack is added, and why a blank is never a zero.

What the stack looks like here

Lowest disclosed stacks among ranked live offerings, from the filings on each row: Döner Haus 5% (2026 Franchise Disclosure Document); Wienerschnitzel 6% (May 2024 comparative study); Shah’s Halal Food 7% and Pepper Lunch 7%; Dog Haus, Mad for Chicken and 375° Chicken ‘n Fries at 8%; The Halal Guys 9%; Capriotti’s 9.5% using the 6% low end of a 6–7% royalty band; The Great Greek, Crave Hot Dogs and BBQ and Doner Shack at 10%; German Doner Kebab 11%. bluTaco is unranked. GDK’s 11% is also the starting rate: royalty and brand fund may rise annually with no cap, the Item 7 is per shop inside a five-outlet minimum, and the US company has six loss years on file.

Those percentages are not all-in cash. Capriotti’s 0.65% technology fee and Dog Haus’s $5,000 annual technology fee leave the shop for the system. Döner Haus’s flat $2,000 a month is required local advertising the operator spends in its own market — most of this table already charges 1–2% local as a percentage inside the stack. GDK’s uncapped increase right, Mad for Chicken’s fund escalators and Great Greek’s right to raise the brand fund to 4% sit beside the stack, not inside it. Shah’s 7% attaches to a licensed 58-outlet footprint with no franchises operating in the 2024 filing. Wienerschnitzel’s 6% attaches to a 20-year term with no sale right. Quoting only the ranked column is not a screen.

Brand Stack Item 7 low Units (year) Item 19 Source year
Döner Haus 5% $359,500 6 open, 7+ building, 55 commitments (2026) Yes 2026
Wienerschnitzel 6% — 323 (2024) Yes 2024 study
Shah’s Halal Food 7% $197,000 58 (2023) No 2024
Pepper Lunch 7% $609,200 6 (2024) Yes 2024 study
Dog Haus 8% $357,437 58 (2024) Yes 2024 study
Mad for Chicken 8% $321,125 12 (2024) Yes 2025
375° Chicken ‘n Fries 8% $324,100 5 (2023) Yes 2024
The Halal Guys 9% $461,400 93 (2024) No 2024 study
Capriotti’s 9.5% $417,100 145 (2024) Yes 2024 study
Doner Shack 10% $498,000 0 (2024) No 2025
The Great Greek 10% $582,014 31 (2023) Yes 2023
Crave Hot Dogs and BBQ 10% $301,500 26 (2024) No 2024 study
German Doner Kebab 11% $690,500 5 open (2026) Yes 2024
bluTaco — — 34 (2024) No 2024 study

Dashes are fields the source row does not state. Item 7 lows are directory sort keys; the high end on each profile is the planning stress-test.

Each profile keeps its disclosure year beside the figures and links to a current operator page where that page adds useful present-day context. Döner Haus’s row uses tonight’s locator: six shops open, seven or more in construction, 55 franchise commitments. GDK’s Item 20 is seven as of 2023; five remain on the locator and five have closed. A filing snapshot is not tonight’s locator.

Reading this homepage

  • The stack and the filing year belong on the same row.
  • The profile carries extras the stack excludes: technology fees, escalators, multi-unit minimums.
  • If the cuisine is already chosen, the matching essay and compare are the next cut.
  • If capital is the constraint, entry cost sorts the high end as the stress-test.
  • If documentation is the constraint, Item 19 records the sample or the absence.

Doner Shack’s row is the one to read with its unit column open. Its FDD issued 29 April 2025 discloses a complete set of terms and an Item 20 with no US outlet at the start or end of 2022, 2023 or 2024, so a 10% stack and a $498,000 Item 7 low sit above no US operating history at all. As of 2026 it is not selling US franchises. A signed Prosper, Texas unit is unpublished as open. Independent döner shops such as Kotti and DonerG belong in the German döner essay rather than on this table, which ranks franchise filings. Kotti is independent; its only restaurant has closed. Döner Haus is a franchise. The homepage is the stack. Everything else is a different cut of the same filings.

Figures on the table are dated disclosure fields, not bids. A 2023 Great Greek fee beside a 2026 Döner Haus fee is two moments. The year on the row is part of the number.

Ranked by total ongoing fee

Royalty plus every advertising contribution the franchisor can require, lowest first. How this is worked out.

# Brand Ongoing fee Total investment Franchise fee Units Founded Item 19
1 Döner Haus German döner · Miami Beach, FL · founded 2023 5% $359,500–$586,000 $35,000 6 open7+ building; 55 commitments 2023 Yes
2 Wienerschnitzel Hot dogs & sausages · Irvine, CA · founded 1961 6% — $32,000 323 1961 Yes
3 Pepper Lunch Asian fast casual · Rolling Hills Estates, CA · founded 1994 7% $609,200–$1,471,500 $50,000 6 1994 Yes
4 Shah's Halal Food Mediterranean & halal · Amityville, NY · founded 2005 7% $197,000–$405,000 $30,000 58 2005 No
5 375° Chicken 'n Fries Chicken · New York, NY 8% $324,100–$521,500 $40,000 5 — Yes
6 Dog Haus Hot dogs & sausages · Pasadena, CA · founded 2010 8% $357,437–$625,800 $40,000 58 2010 Yes
7 Mad for Chicken Chicken · Westbury, NY · founded 2017 8% $321,125–$691,700 $35,000 12 2017 Yes
8 The Halal Guys Mediterranean & halal · Astoria, NY · founded 1990 9% $461,400–$1,333,500 $60,000 93 1990 No
9 Capriotti's Sandwiches · Las Vegas, NV · founded 1976 9.5% $417,100–$748,500 $40,000 145 1976 Yes
10 Atomic Wings Chicken · College Park, MD · founded 2006 10% $222,220–$860,773 $25,000 20 2006 No
11 Crave Hot Dogs and BBQ Hot dogs & sausages · Cheyenne, WY · founded 2018 10% $301,500–$1,192,500 $45,000 26 2018 No
12 Doner Shack German döner · Miami Beach, FL · founded 2020 10% $498,000–$1,007,000 $40,000 0 2020 No
13 The Great Greek Mediterranean Grill Mediterranean & halal · West Palm Beach, FL · founded 2017 10% $582,014–$1,088,560 $39,500 31 2017 Yes
14 German Doner Kebab German döner · Auburn Hills, MI · founded 2017 11% $690,500–$1,123,000 $30,000 5 open 2017 Yes
15 bluTaco Tacos · Holts Summit, MO · founded 2017 Not disclosed — None 34 2017 No